Links for reference:
https://apeboard.finance/ape-bridge (compilation of bridges with fees shown)
https://app.rango.exchange/ (bridge aggregator)
Bridgooooooors - Google Sheets (bridge table)
This is a long post guys, but this might be one of the most important and impactful decisions with long term implications that we as a community have faced and thereās no short way to explain everything in detail, so bear with me guys. I also recorded a video if someone prefers hearing my accent and speaking practice instead of reading this wall of text
A short background of where Iām coming from, so my POV is easier to understand. Iāve been involved in crypto for four years now and over time Iāve become a member of a number of specialized crypto chats, and Iām fortunate to be able to communicate with and to observe a lot of crypto professionals who are current (or potential) target audience of Ren Bridge and its upcoming H2H functionality. This is why I believe I have a valuable perspective from the other side that Iād like to share with youā¦
Speaking plainly, we, as in Ren, are completely off the bridging radar for an overwhelming majority of people. My groups wouldnāt even know we existed if it wasnāt for my fanboyism. This view is supported by the Google spreadsheet Iāve linked here. People mostly bridge and farm with stablesā¦ Thatās one thing.
The second thing people showed by their actions and choices is that they donāt care about what our community likes to call a āpremium productā, if it is more expensive. Team, number of hacks, name, decentralization are basically a non-factor for them when making a decision. For example most know Anyswapās faults: low liquidity with certain chains, risk of funds being stuck longer than expected and piss poor support, but as you can see from the stats itās not that much of a deterrent. People prioritize low fees, speed and overall UX, in order of importance. They just want to move assets from chain A to chain B as cheaply and as swiftly as possible. If weāre speaking about masses - they donāt care about anything else. And we want to get masses on board, right?
Third thing is that thereās a war going on. A real bridging war! During 2021 a ton of new bridges popped up and now are competing for users and market share. Just check the links to see how many there are! Yes, we were first with renBTC and we did send a certain hype wave with itā¦ But weāve got to face the facts here: weāre very late with H2H and weāre not going to have the same āwow effectā that we had with renBTC. Most other assets that needed to be bridged are already being movedā¦
Some fee examples are as follows (only bridge fees, NOT gas):
USDC ETH ā USDC FTM - FREE (anyswap)
USDC FTM ā USDC ETH - 0.1%, min $80, max $1000 (anyswap)
ETH ā Solana - FREE (wormhole)
ETH ā AVAX - currently FREE + some kind of airdrop
BSC ā Solana - FREE (wormhole)
As you can see from the examples above weāre entering an extremely competitive land and what I propose is a very aggressive approach to user acquisition, in line with the wild times that we are in - letās go for FREE* for H2H transactions!
For a limited time of course, but free nonetheless. Letās kick the door down and enter the big interop party with a bang! Currently thereās a free or close to free way to bridge almost any asset to any chain and Iām certain weāre going to struggle, if we go not just with big fees, but with any fees at all.
Did you notice the asterisk near the word āfreeā? Thatās because itāll be free only when thereās enough liquidity, but that will not always be the case and certainly not the case at the beginning, so people will still have to pay our very high 0.36% minting fee to bring their assets to RenVM, at least initially. And thatās enough of a barrier to overcome as it is. So please keep in mind that free H2H transactions do NOT equal no increase in overall fees earned! H2H assets will have to be minted initially and we will see a boost to DN earnings even with 0% burn&mint feeā¦
Compared to the real world our (DNO) user acquisition expenses are so low, that it might seem unreal to non-crypto business people. We have no salaries to pay (thanks to Alameda <3), we have no rent, no insurance and close to no hardware costs. And we donāt really have to incentivize users (ex. like PayPal did), because they are already incentivized by the yield opportunities out there. If you look at the user acquisition angle from this perspective youāll realize we really are in an incredibly dreamy situation and we should take full advantage of it! With this approach weāre generating ZERO negative cashflow and making sure that people actually do come and try our (superior) product. We want RenVM to be in every bridging spreadsheet and to be the top choice on bridging aggregators for every chain we support.
(soon to be) āDecentralized bridging solution with zero hacks and moderate feesā will not create the hype wave on its own, but āThe battle tested bridge with $9 billion volume that is FREE*ā, with friends like Curve, just might be enough to send the shockwave across crypto-twitter and hopefully some crypto media.
We want to make using our bridge a no-brainer choice! And if some people will not use it, we want their colleagues to make fun of them for not doing so, because the smart choice is so obvious. Thatās what we should go for.
We do have incredible fundamentals, but itās not helping if users donāt know about them. And with us, DNOs, not rushing for short term gains, opens up the creation of this opportunity, that will allow us to form new relationships with an insane amount of new crypto people!
Now pause and think how valuable this is! We just have to be content with a moderate increase to Darknode earnings for a few monthsā¦ Companies literally pay millions for opportunities like this and it is so easily accessible to us! Of course this also should be paired wi th marketing push for maximum effect. On the community call Iāve asked Max about this and he said that we can expect support from our partners on this front, which is great!
So I propose that we go for 3 months of this introductory rate and add an extra ~3 months (subject to reevaluation) when the offer is about to end. Thill will allow us to:
- Squeeze more juice from the same idea (think of it like sequels, new twitter posts from partners, community members, etc)
- Make sure that weāll have plenty of time to ensure there is sufficient liquidity
- Allow for maximum number users to get acquinted with RenVM and for word of mouth to reach its peak
- Create a habbit of using our services and hopefully build up brand loyalty
ā¦I really do think this is one of the most important decisions with serious mid-to-longterm implications that weāve been faced with as a community and I hope that youāll see the value (and need!) of the aggressive approach mentioned above.
Thank you, guys!