With the announcement of Greycore and Host-to-Host on the horizon (~1 month) - informal discussions relating to the marketing of both announcements have already begun in the Ren Telegram chats amongst the community and supporters.
This topic is intended to gather and collate community proposals for marketing relating to the Greycore and host<>host capabilities - and act as a centralised, organised discussion to document current responses/ideas.
Personally, I feel that we should plan, and execute agreed marketing strategies BEFORE AND AFTER the announcements, as opposed to waiting for the announcements to be made and then trying to promote them all at once collectively. Creating awareness before the announcement will create a sense of expectation, and inform people of just what the announcements are all about when they are finally revealed. Our marketing will be more effective if people are aware of Greycore and host<>host before the news is revealed.
Greycore and host<>host will be huge pivotal milestones for Ren, and current promotional efforts simply will not suffice - especially given the urgency in the community to increase marketing efforts.
Possible articles on CoinTelegraph (or similar):
In the runup to Greycore and H2H: ‘Ren’s next big update: Why Ren’s upcoming Greycore is important for DeFi’ as an example, or articles of a similar nature.
Possible Youtuber(s) promotion
Again this could be via CoinBureau, ChicoCrypto, CryptoLark etc. Here they would also promote the upcoming Greycore and H2H and why it’s bullish for the evolution of interoperability.
(CryptoLark and CoinBureau both have a history of documenting Ren)
Possible Social Media promotion and marketing:
Including heavily promoted tweets, ad campaigns etc.?
Having members of the team, or influential members of the community (Chico etc.) taking part in virtual conferences, conventions or other DeFi-related events with large audiences.
Similar to the above, but with more aggressive targetting of potential integrators - including community submitted proposals on various forums to increase Ren’s tech of being integrated in some of the major Defi protocol and ecosystems.
Also, a renewed effort to contact third-parties that were hesitant to work with Ren because of the team-multisig security concerns - with a renewed pitch and proposal now that Ren will have reached a semi-decentralised state.
Feel free to submit your own ideas below people
If you have any awesome marketing ideas, or know a means of creating a bit of hype and awareness before and after Greycore then list your ideals and proposals below.
I assume all eventual marketing efforts will be voted for and funded by the new community fund. The team has delayed the release of the community fund by an additional month, this is so the team can increase testing and security efforts after some of the recent hacks.
Who are we targeting with such marketing efforts? Who’s attention are we trying to capture? And how do we follow up enquiries/genuine interest from those who are noticing our marketing efforts?
Just some of my ideas people. I’m not a marketing expert and don’t have much experience in this field, so if you know anyone in the community with marketing background - then by all means get them to add their suggestions below.